Lead on Visual Design, User Experience and Research
Illustrator, Photoshop, Adobe XD
Urban Outfitters already has an app where users can shop, but there are no social features. I asked myself if adding social features would help engage users further and drive sales.
Indirectly, Dote is a competitor of the UO app. Dote is a shopping application that relies heavily on social features. On Dote, users can shop and add items to their wishlists from multiple stores at once. Users also can also follow each other and communicate through the in-app messaging feature, as well as a unique feature that allows users to livestream their shopping experiences so their followers can shop along with them.
Urban Outfitters items are featured on Dote, but what if users didn't have to use a separate app to connect with one another?
Users need to feel a sense of ownership to make them more engaged. Allowing the users to have a profile where they can upload a display picture, their name, a username and short biography about themselves while also displaying their curated Wishlists allows them to feel more in control of their space, and more likely to use it. The follow feature also works as a social rewards system that gives the user a sense of recognition when they gain more followers. The more Wishlists they make, the more likely their follower count will rise.
As a user starts following others, their new Wishlists and Wishlists updates (i.e. adding another item to their Wishlist) will show up here.
Users can add a new wishlist through here or through the existing way when viewing an item on the UO app. Users can add custom names and details to their Wishlists. Users can also choose if their Wishlist is public or private.
To cater to the large amount of melophiles who just can't get enough new music, each user has a tailored to them discovery page. This is where the user can view recommended reviews, albums, songs, artists and playlists based on their in-app viewing history and their imported data from their streaming service of choice.